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Route 2 Capital Partners Invests in Big Dot of Happiness

By October 20, 2020October 26th, 2020No Comments

Route 2 Capital Partners (“R2CP”) is pleased to announce its investment in Big Dot of Happiness, LLC (“Big Dot” or the “Company”). Headquartered in Menomonie, Wisconsin, Big Dot designs, manufactures, distributes and markets high-end party supplies that are sold directly to the consumer, primarily via eCommerce platforms. The Company was founded in 1999 by current President/CEO Sherri Yukel and has positioned itself as a “one-stop shop” for date-driven events (holidays) and everyday occasions such as birthdays, baby showers and graduations. The transaction facilitated Altacrest Capital, LLC’s (“Altacrest”) purchase of the Company, and R2CP provided both subordinated debt and equity in support. Big Dot represents the second instance in which Altacrest and R2CP have partnered to invest in an eCommerce business.

“Route 2 is pleased to support the Big Dot and Altacrest teams with our one-stop debt and equity financing. True to our mission, we believe that the characteristics of Big Dot fit well with our responsive, solutions-driven capital.” said Jay White, Managing Partner at R2CP.

“After we met Sherri Yukel and learned about the Big Dot business, we quickly realized the Company has many of the qualities we are seeking to invest in an eCommerce direct-to-consumer business,” said Brien Davis, Partner at Altacrest. “We are excited to partner with R2CP and the Big Dot team to continue to grow the Company and its offerings.”

Ms. Yukel added, “We are thrilled to have the chance to partner with R2CP to help us create ‘goosebump moments’ and memories that last a lifetime. Looking ahead, in partnership with R2CP, we will continue to leverage our robust relationship with Amazon and our agile domestic manufacturing platform to grow new product capabilities.”

Please contact Scott Kester, Patrick Weston, Jay White, or Spalding White to discuss this transaction or other investment opportunities.

About Route 2 Capital Partners
R2CP is a private investment firm providing flexible junior capital solutions to lower middle market companies, primarily in the southern U.S. The firm’s partners possess over 100 years of combined investment, transactional and operational experience. R2CP seeks to invest in established companies with minimum annual revenues and EBITDA of $10 million and $2 million, respectively, that generate predictable and profitable cash flows. R2CP’s investment proceeds will be used to execute growth and expansion plans, support business recapitalizations and facilitate management buyouts. For more information, visit